How to Lower Your Cost Per Lead for Facebook Ads
In this video I'll be sharing the gold on 'How to Lower Your Cost Per Lead for Facebook Ads' with a REAL case study from a home improvement/construction client.
If you're using Facebook and Instagram ads and you're burning through your budget without delivering good cost per lead (CPL) results, then this video is for you.
I break down a real-world strategy we used for a home improvement client to keep the cost per lead under £25 – with just a £500 budget.
Here’s what you'll learn:
✅ A 3-step Facebook campaign setup for small budgets below £1,000
✅ How to spot underperforming ads quickly – and kill them without hesitation
✅ Why testing variations is key to staying ahead of audience fatigue
✅ The mindset shift that turns Facebook ads into a science lab – not a casino
If you're running ads in the construction or home improvement industry and struggling with rising CPLs, watch this before you spend another penny.
Watching this thinking it sounds like you or just want to start running ads for your construction/home improvement business you can get in touch here:
🌐 https://www.wa5marketing.com/contact
📱 / lewisjamesmarketing
📱 / lewisjamesmarketing94
📧 [email protected]
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#FacebookAds #CostPerLead #MarketingStrategy #HomeImprovement #FacebookAdvertising #leadgenerationsoftware #constructionmarketing