Grow with Google: A marketing data warehouse crash course
Marketing data warehouses are growing in popularity, and rightly so. They solve many issues and open a multitude of new opportunities for data-driven marketing teams.
In this webinar, we'll talk you through the benefits of using a marketing data warehouse with real-life examples and show how you can set up your own marketing data warehouse. It's easier than you think!
This webinar is suitable for everyone working with marketing data and analytics: marketers, analysts, data scientists, and engineers. Come upgrade your digital skills with us.
Timestamp:
Intro 00:00-01:59
The current data landscape 02:00-02:50
A data warehouse as a solution 02:51-04:39
Benefits of using a data warehouse 04:40-06:42
Vanmoof's story 06:43-07:53
The Humberview Group's story 07:54-08:46
A live demo 09:02-24:23
A quick recap 24:26-25:44
Q&A 26:01-29:58
This webinar was recorded on Sep 7, 2020.
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