Primark: What are the challenges of designing a circular product in a linear system?
Redesigning jeans is just the start.
Fashion brands such as ASOS, H&M, Primark and Tommy Hilfiger discuss the challenges of applying circular design to jeans and the key learnings for applying it across a broader product range.
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.
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