Why You Need External & Internal Data
In today’s world, businesses need to collect, sort, analyse, and understand consumer needs in order to stay competitive. Market research insights can help identify opportunities, plan marketing campaigns, track competition, and meet customer demands through measuring consumer behaviour and solving business problems.
Paul Egan, Co-Convenor on the Market Research, Consumer Insights, and Competitor Analysis online short course from the University of Cape Town (UCT), discusses the benefits and limitations of using secondary data sources.
Over six weeks, you’ll learn how data is collected, stored, organised, analysed, and interpreted. You’ll also be given the chance to practice data analysis techniques on real-world data sets.
6 weeks, entirely online.
View course:
https://www.getsmarter.com/products/u...
Harness market research insights to inform your business strategy and gain a competitive edge.
https://uct-online.getsmarter.com/pre...
_____
GetSmarter™ is a brand of 2U, Inc., the parent company of edX. GetSmarter helps working professionals gain verifiable skills from leading global universities to thrive in an ever-changing work environment.
https://www.getsmarter.com/