How to Cut a Reel that Sizzles
Although you’re working for yourself in assembling a demo reel, you’re making it to influence someone else. The audience of your demo reel should be whoever is going to look at it and decide they want you to do work for them. The best way is to determine who the audience is so that they can understand what you’re capable of creating, who would pay you for that kind of work, and what work you would like to do. The client who stands at the intersection of your past, present, and future is the audience for your demo reel. Begin working on your reel by thinking about what will impress your audience and what they want to see.
When it comes to making a demo reel, you are your own client. You’re selling your ability to make great video, you’re the product. Be critical of yourself and think objectively about how you can win over your clients. Most importantly, get your reel exposure. A reel won’t do you any good if it’s sitting in your timeline or by itself on a webpage. Invite people to see your reel and put it in front of your audience. If you’ve done the hard work, your audience will be in awe of a reel that sizzles.
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'Free Thinking'
by Ben Beiny
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