Texting for Small Medium Business: A Different Mindset Required?
Dario Betti – CEO, MEF
Vijesh Mehta – Chief Executive Officer & Co-Founder, EZ Texting
Brad Herrmann – CEO and Founder, Text-Em-All
There are 33 million small businesses in the USA, or 99.9% of the total. They employ nearly half of the American workforce and represent 43.5% of America’s GDP. Are SMBs ready to embrace business messaging, and is business messaging ready for them? In this section we ask:
What is the vision for SMB in the future of messaging?
Is the current business messaging set up going to support SMB needs ?
How do we educate the SMB to use SMS?