Bit About Crypto Podcast | Joah Santos - CMO of Aldrin
Author | Speaker | Advisory Board Member @ Fortune 500 companies | Founder of POV™ (Purpose | Objective | Vision) strategy.
Pioneering, in the early 2000s, the combination of behavioral economics, human evolutionary psychology, and tribal anthropology, to solve problems that conventionally are seen as marketing issues. This led to the creation of POV - (Purpose | Objective | Vision)™ a strategy that linked the three benefits all humans seek. Dove - Real Beauty, awarded as the campaign of the century, was the first to benefit from this new strategy.
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