List hygiene tactics for a clean sweep | Email Camp 2024
Ashley Rodriguez, Deliverability Engineer at Sinch Mailgun, shares vital list hygiene tactics that increase email deliverability and engagement.
Discover strategies to tackle common issues like inactive subscribers and spam traps. Ashley also covers sunset policies, permission-based opt-ins, segmentation, and compliance with laws like GDPR and CAN-SPAM.
Highlights
📧 Maintaining a good sender reputation is crucial for improved deliverability and fewer spam complaints. A good sender reputation is like a good credit score: it’s hard to build back up once damaged.
🗑️ Regularly removing inactive subscribers is essential to avoid sending to dead emails and to keep your sender reputation high. Implement a sunset policy to automatically remove unengaged contacts after a set period of time.
🔐 Use double opt-in and verification tools to ensure email addresses are valid and that subscribers have truly opted in. This helps to avoid bouncing emails and potential spam traps.
📊 Segment your email list based on subscriber demographics and preferences to personalize your messaging and improve engagement. This will lead to higher open rates and conversion rates.
⚖️ Respect data privacy laws like CAN-SPAM, GDPR, and CCPA. Provide clear opt-in options, make it easy for people to unsubscribe, and ensure your practices comply with all relevant regulations.
This session is from Day 1 of Email Camp 2024: MessageMania. Check out the rest of the sessions: • Email Camp: MessageMania
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