VH1 Logo Animation
In 2017, VH1 announced they were rebranding. This was a push to brainstorm what could be the new face, since they were adding all sorts of shows and diverse tv programming.
“VH1 [will be] entertainment on steroids,” president Tom Calderone stated. “We have a legacy of cranking it up to 11, to convey to our viewers and build on the promise of delivering our bold and engaging mash-up of music, pop culture and nostalgia that generates so much buzz.”
The plus: a simple symbol that represents anything but simplicity. More, bolder, better, quicker, up to 11. More is more! Plus is the perfect symbol!
VH1 Rebranding: Logo Animation. Keep + adding + more + more + more + more!