PMG + Truthset: Bringing Data Accuracy Ratings to the Alli Marketplace
At Cannes Lions, PMG Head of Product Crissi Cupak and Truthset CEO Scott McKinley joined Marketecture Media CEO Ari Paparo to discuss their new integration: data quality ratings embedded directly into PMG’s Alli platform.
Discover how this partnership is helping brands:
Validate and improve audience data accuracy
Eliminate waste in targeting and boost ROI
Build people-based marketing strategies that rival walled gardens
From noise reduction to transparent marketplaces, this is a behind-the-scenes look at the future of data-driven advertising.
#canneslions #DataQuality #AdTech #MarketingInnovation
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