How Can Pinterest be Used for Advertising?
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Eazl Brain Boosts are weekly doses of trending stories in business and innovation applied to cutting-edge business concepts. Tune in each Friday at 10am PST and keep your business brain engaged! This week: all about Pinterest.
• Basics: Pinterest is based on photo sharing and video sharing to interest boards. The sharing mechanism is a "pin" or a "re-pin" which keeps the pinned media on the user's interest boards.
• Pinterest Demographics: As of early 2016, the Pinterest user base is ~200m, with ~110m active users. 85% of Pinterest users are female, and most users see Pinterest as a lifestyle social network.
• Pinterest Advertising: We have found great deals on Pinterest ads here at Eazl. Ludell Jones, our marketing director, suggests starting with a traffic generation campaign and targeting ~15 keywords to promote a pin with an attractive image.
Tune in next week for another Brain Boost at 10am PST and subscribe to Eazl here if you're not already a member of the community: http://bit.ly/eazlyoutube
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