6-Minute Case Study: Only Murders in the Building w/Hulu
на канале: VidCon
Hulu needed to drive tune-in for its new original series Only Murders in the Building starring Steve Martin, Selena Gomez, and Martin Short. Hulu’s goal was to break through the content clutter and build a new fan base, launch new IP, shift user behavior from binge-watching to weekly tune-ins, and connect with younger audiences. They did so by leveraging the popularity of true crime along with the appeal of comedy legends Martin Short and Steve Martin, and Selena Gomez’s massive fan base. Emma Jennings, Content Architect at Google’s Creative Works, will share the winning strategy. From the custom audience insights, YouTube trends, and formats that informed the creative development, to a truly collaborative creator partnership with Rudy Mancuso, this presentation will outline their innovative approach.
This panel is from VidCon Anaheim 2022.
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