Get started with analytics (Google Digital Unlocked Certificate - 10th Badge )
10th Badge of Google Digital Unlocked Get started with analytics
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Google Digital Unlocked Certificate - 10th Badge Solved(Get started with analytics)
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Get started with analytics
1. What is web analytics?
Sarah runs a guesthouse with a website where people can book their rooms online.
She’s been using web analytics to monitor how customers interact with her website. Sarah uses the information to improve the site and the visitor's experience.
Take a look at the following terms – do you know what they mean in the web analytics world?
2. Making web analytics work for you
Sarah’s analytics data shows people unsubscribing from her newsletter after two weeks. These people also aren’t booking rooms at her guesthouse.
Sarah gets some advice from her friends. Whose advice should she take?
3. Tracking specific goals with web analytics
Sarah runs a guesthouse and has been using analytics to gather information about how people interact with her website.
She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices.
Which elements of the analytics should Sarah focus on to measure effectiveness of her changes?
Question 1
What is a metric?
Question 2
True or false: Analytics can tell you what time of day your website gets the most traffic.
Question 3
Which of the following types of online marketing can analytics help you evaluate?
Question 4
True or false: Analytics can give you valuable information about current customers as well as new ones.
Question 5
If your key business goal is to get people to book rooms at your guest house, you're probably most interested in ...
Question 6
True or false: Every metric you can measure in analytics is useful and actionable.