Ubisoft China Joy 2019
IN SUMMARY: “Live Out Your Dreams With Ubisoft”
Through social listening, we found that China’s gaming and Ubisoft fans craved a spotlight to show their unique flair and love for gaming.
So in 2019, we flipped the script. We empowered fans to create their own Ubisoft gaming experiences.
We turned Ubisoft’s Chinajoy booth into a national stage, giving them a voice and a role to shape Ubisoft’s live shows, esports, and live streaming activities. They can now experience the lives of gaming narrators, cosplayers, gaming coaches, esports players, and more!
MARKET IMPACT:
Through the integration of the physical space and digital we delivered:
A 50% increase over last year’s
Booth retail transactions. Over 60,000,000 online impressions. 15,332,949 views of Ubisoft Weibo social posts.