How Google Tag Manager Works - Google Tag Manager Tutorial
на канале: Tran Ngoc San
How Google Tag Manager Works is a free tutorial by Anil Batra from Google Tag Manager course
Link to this course(Special Discount):
https://www.udemy.com/course/learn-go...
This is the best Google Tag Manager Course
Course summary:
Learn & Understand and Use Google Tag Manager with confidence
Learn how to deploy various tags and track them in Google Analytics
Achieve Google Analytics implementation Mastery
Learn how to use Data Layer to track certain actions
Learn how to deploy Facebook pixel via Google Tag Manager
Become confident in using Google Tag Manager
Learn DataLayers in Google Tag Manager Course
Track YouTube Video using Google Tag Manager
Import and Export Tags from one account to another
English [Auto]
Before moving on to tracking various other tasks I wanted to spend some time looking at how tag manager works when you place a Google tag manager javascript on a page. It's basically sitting there and can listen to actions happening on the page as defined by your triggers. So you need to define a trigger will activate Google tag manager to take certain actions when a trigger condition is met. Then it fires the attack to an appropriate place or trigger basically observes an interaction on the page and decides whether to actually be fired or not. In this process it also uses variables which are used to capture some information of the page of the action to provide that information to triggers and tags as needed. There are various types of triggers in tag manager. One of them is page views which listens for the page being fully loaded and ready to view click triggers wasn't for any clicks on the page on any type of element could be a link could be button images et cetera. Then you have user engagement such as whether the element is visible forms submitted crawled up your DVD or watch it set drop and other such as custom events which can listen to any events that are being fired two days earlier history changes of your browser any javascript errors and any time or delays that you put. We will cover some of these as we go through the examples. So to sum it up there are few things in play here. One is your container code that's ready to listen. A trigger which makes it listen to particular actions on the page or browser the variables which store information about various things such as the actions the page name IDs etc. which can then be passed through triggers and tags as needed. Once the trigger criteria is met. It fires the appropriate tag.
How Google Tag Manager Works Get the fundamentals of it work, we will talk about Triggers, Variables and Tags in this lecture.