Should You Pause Google Ads in Your Slow Season?
Every year as slow season rolls around, clients ask us the same thing: "Should we just pause our Google Ads until things pick back up?" It's a fair question. If fewer people are buying, why keep spending? But for most businesses, pausing is the wrong call, and making it at the wrong time can cost you more than the budget you were trying to save.
In this video, Sammy walks through what actually happens when you pause a campaign, why reducing almost always beats pausing, how to read your competitors using auction insights, what to do with your slow season instead of going dark, and the handful of situations where pausing genuinely does make sense.
⏱️ Timestamps:
0:00 — "Should we just pause our ads?"
0:32 — What pausing does
01:05 — Reduce not pause
02:28 — Targets and PMax
03:22 — Competitor advantage
04:42 — What to actually do during slow season
05:45 — Pausing ad groups
06:50 — When pausing works
📚 Resources mentioned:
→ The full written version on the Kick Point blog: https://kickpoint.ca/pause-google-ads...
→ Google Ads Help — Auction Insights report: https://support.google.com/google-ads...
→ Google Trends: https://trends.google.ca/trends/explo...
#GoogleAds #PPC #DigitalMarketing