'Beyond the Screen' Ep 3 | Rethinking brand communications in a creator-led economy
What happens when consumers shape the narrative, founders become the face of the brand and virality stops being the ultimate goal?
As audiences move across platforms and attention becomes harder to earn, brands face a different challenge. Visibility alone is no longer enough. Relevance, credibility and meaningful engagement have become the true measures of success.
In Episode 3 of our 'Beyond the Screen' podcast series, Misha Bhandari, CEO and Co-founder, Tagged Communication, joins Ananay Jain, Partner and Media Industry Expert, Grant Thornton Bharat, for an engaging discussion on audience behaviour, founder-led content, AI and the forces reshaping brand communications.
Watch the full episode to explore what it takes to build relevance in a creator-led world.
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