Writing for Humans
It’s very easy, in a world of SEO and ad copy, to let the strategy subsume humanity. In other words, you’re writing into these very specific formats, having to get the word or character count just right, and these strict guidelines can hamstring creativity.
Let’s talk about how writing for humans really makes all of the difference.
First: write about concepts, not keywords.
Second: stop repeating yourself.
Third: don't be afraid of throwaways.
Feel this for real? I get it. We've all fallen into the SEO whirlpool... quicksand... pick your metaphor. But there is hope. Recover the humanity and your data will follow.
Sharpen your skills and become an even better writer with some resources:
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