How to create events in Google Analytics (GA4) from Google Tag Manager
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With Google Analytics and Google Tag Manager, you can create different events to collect data regarding your performance metrics. These events can be personalised according to an action a visitor takes on a page, a bunch of pages, or the entire website. In this video, we will be seeing how you can set up an event from Google Tag Manager.
00:00 Introduction
00:18 Google Tag Manager
01:03 Measurement ID
01:33 Creating an Event
02:06 Configure Trigger(s)
04:00 Testing the Event
05:48 Viewing the reports
06:30 Deleting an Event
07:43 Outro
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