What is storytelling? Storytelling examples. The storytelling method in business.
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Storytelling: What is it? I personally recommend it to you.
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How to write a story that sells and attracts your potential clients?
0:27 When you're starting out in the infobusiness and thinking about how to make money online, you often hear the word storytelling. But you don't always write stories that actually sell. And that promote your programs. Why is this? Because every story has a purpose, and before writing it, you need to define that purpose. What should you convey through a story? Selling storytelling in business? Firstly, you can present yourself as an expert.
0:57 Stories are a great way to convey this. Storytelling examples: You can talk about the idea behind your project or program. You attract people with similar values, a similar worldview, otherwise you won't be able to help them. And they won't understand you. You won't be speaking the same language. That means there should be many points of contact with your ideal client—someone who is ready to buy and is ready to collaborate with you, delivering results. So how do you write storytelling? Through story, you can convey your values. Through story, you can convey your rules, show your lifestyle, and experience.
1:32 These little details, these stories, attract a special audience—your audience. Effective storytelling works in such a way that you have no competition, because others will go to those people, and your clients will come to you. This is exactly how storytelling can work for you. For example, when I talk about being involved in sports tourism, hiking in the mountains, telling stories, writing, broadcasting, and making stories about hiking, it attracts a special audience. Because mountains are an achievement, and people who come to me love to move forward, conquer, and ascend to the summit, which offers a completely different view and a different perspective. It might seem difficult to combine mountains and infobusiness. But they are very compatible. So, first and foremost, you need to build your stories on a very thoughtful, careful foundation. Who are you? Next point: Who is your target audience? Storytelling stories should be for them. Otherwise, you'll attract masses who will never buy your product. Yes, they'll like and comment. But they're not the ones buying the product. You need to write stories for the ideal client you want to attract to your programs.
2:41 It's great to convey the key idea of your project through a story. Because it's through the key idea that people buy. This is invisible selling. If they accept your core idea, then they accept your programs. And they ask, "What do you have, what formats, how do you work?" That's how you want to sell, right? A story conveys the core idea. What does the structure of storytelling include? Stories can tell case studies and stories of your clients. This is also very attractive, especially in soft niches. These stories sell. Take, for example, a recent example. My client sold her program through a post in which she described her story to her ideal client. What else can you convey through a story? Through a story, you can show how you went through this journey and how the transformation took place. That is, people will recognize themselves. But look, the more pain points you touch, the more low-conscious the audience will be.
3:52 Successful, highly conscious people are already at the top; they focus on motivation and desires. They don't think about how to solve problems, but rather how to be successful in everything. For example, I can't sell anything through pain. I want to develop. If you want people who are already on the path to growth, then write stories for them. Inspiring, motivating, and showing a picture of the future. These are the basics of storytelling that work. And we'll discuss how to write these stories, perhaps even scripts for them, in future videos. So, before you sit down to write a story, you don't need to write your entire biography from birth to end. Let these stories be specific. They don't necessarily have to be time-based. And you understand that you're attracting your ideal client with this story. Show yourself, don't make anything up, be yourself. And like-minded people will come to you, ready to buy right now. We'll come back to stories later and talk about their structure. This was Elena Achkasova.
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