Alternative to Google Analytics? Try Free Open Source GDPR-compliant Matomo Analytics!
Using a self-hosted alternative like Matomo Analytics will be of especial interest to sites that require GDPR compliance and who want to ensure that data and metadata about their visitors are not leaked to external 3rd parties, over which they have no control. Matomo can help analyse visitor, behaviour, acquisition, and goal/campaign data, it can segment and anonymise that data, and also send reports by e-mail.
My video gives an overview of what you can expect to see, as well as the various admin settings available.
Chapters:
Intro and GDPR 00:00
What is Matomo? 01:08
Dashboard view 04:43
WordPress Plugin 05:41
Visitors Data 11:35
Behaviour Data 15:17
Page Performance 18:28
Acquisition Data 19:35
Goals/Campaign Data 22:15
Plugins 24:13
Google Analytics Importer 26:20
Widgets 26:48
APIs 27:08
Diagnostics 27:41
Admin Settings 28:41
Security 29:35
Search Engines / Social 32:43
Geolocation Settings 34:05
Privacy 35:41
Javascript Tracking Code 39:49
Manage Goals 41:09
Segmented Views 41:48
Wrap Up 44:17
Matomo website: https://matomo.org/
My video about metadata: • Typical Metadata That WhatsApp & Others Co...