How do some startups become successful despite losses?
As the #founder of a #startup, your prime focus must be on recovering your variable costs through your sales. Although it is important to penetrate into the market and earn customer loyalty, you must ensure that your #Variablecost is covered and for that, you need to understand the importance of #Contribution. Don’t be afraid to incur losses as your #Fixedcosts will gradually recover as your business scales.
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Who am I?
I am a Professional #Valuer and am a qualified #CharteredAccountant, MS Finance, MBA with close to 15 years of teaching and professional experience. I am also an Author ("Handbook on Valuation of Securities and Financial Assets") and an entrepreneur. I am an alumnus of Indian Institute of Management, Calcutta and have worked with companies like #EY, #PwC among others. I currently head Omnifin Solutions as a Director. I advise start-ups and conglomerates on various areas of #learning solutions, #talentmanagement and #finance.