New Audience Setting In Google Ads! Smart Default Explained & Should You Use It!
David discusses a newer feature in Google Ads that one of our team members recently came across. It's all about understanding audience settings and how they can impact your campaigns. David explains the difference between targeting and observation, and why it's important to choose the right setting. David also explores the new "smart default recommended" option and its implications.
00:00 Introduction
00:24 Discovering the New Feature
01:00 Applying Different Audiences
01:36 The Importance of Targeting and Observation
02:03 Understanding Observation
02:48 Understanding Targeting
03:36 Comparison of Observation and Targeting
04:19 The Smart Default Recommended Option
05:30 The Impact of Smart Default Recommended
06:18 Targeting for Video and Display - this could be bad!
07:09 Concerns with Targeting for Video and Display
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