What is Sales Management? | Pipedrive

Опубликовано: 18 Май 2026
на канале: Pipedrive
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For a more complete sales management definition, read our in-depth article: https://www.pipedrive.com/en/blog/sal...

Sales management is the process of coordinating sales organizations and sales teams, implementing sales strategies, and gathering sales insights through analysis.

Watch our video for a complete sales management definition, answering the questions “what is sales management?” and “what is a sales manager?”

With the right sales management software and sales management tools, a sales manager can keep their team on track for sales success.

Salespeople also have to manage the sales process and their sales pipeline. To do this, they can use a sales management CRM, which enables their sales manager to track their progress and performance thanks to detailed sales analytics and dashboards.

Here are the three key aspects of an effective sales management system:

Sales operations
Sales strategy
Sales analysis

To get these three right, you need to build a strong sales team, use good sales management software, and set accurate and achievable sales goals.

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