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When I was building the website for my entertainment company, I was getting a lot of traffic and thought I was doing great.
However, I got turned on to a tool that showed me which keywords and phrases people were searching on Google to find my company… and got a HUGE surprise.
My top traffic-driving keyword was actually one that I wasn’t even trying for, yet it was driving almost 50% of my traffic.
What’s crazier is that I didn’t have any sort of opt-in or email collector on that page for that topic (needless to say- I do know).
Do you know which keywords or phrases people are using to find YOUR website or business? If you THINK you do- are you SURE?
Today, I’m going to show you a few ways to check this, and what you can do with the information you uncover.