How to Build a Successful Attribution Model
An attribution model is a framework for analyzing which touchpoints or marketing channels, receive credit for a conversion and a sale.
Attribution modeling helps marketers understand trends and the journey that someone takes from the first time they interact with their company to the time they become a customer.
For marketers to be successful, they need to understand all the influences that drive conversions (so they can make informed decisions and tweak their marketing efforts as needed).
Which Attribution Model Is The Best?
There are a few different types of attribution models. Different factors, like business goals or buying cycles, determine what attribution model might be best for you.
There are 5 basic types of attribution models. Watch this quick video to discover which ones the are.
About Ivi Kubica: Ivi Kubica is the founder of Ivi Kubica Consulting – a company focused on helping marketing leaders maximize their marketing efforts in order to drive their company's growth. Ivi specializes in marketing strategy, technology and demand generation to meet the needs of today's high-growth companies.
For more information visit www.ivikubica.com.
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