Connect Google Analytics 4 to Looker Studio (now Data Studio) — Free Connector + Dashboard 2026
With this tutorial, learn to connect GA4 (Google Analytics 4) data to Looker Studio, build a website analytics performance dashboard—and download the free report template.
Steps:
Connect your GA4 data using Porter Metrics.
Explore a free GA4 dashboard template within Looker Studio.
Build and customize your own GA4 dashboard for performance tracking.
GA4 KPIs:
*Events/Conversions*: total events, key events over time, by event name or key event name.
*Engagement*: sessions, views, by page title.
*Acquisition*: individual users, total users, by session source, session medium.
*Funnels*: traffic breakdown by specific events (e.g., e-commerce funnels like add to cart, checkouts, purchases).
*AI Traffic*: monitor traffic from AI search engines (ChatGPT, Perplexity, Gemini, Copilot).
**Audience Demographics**: users broken down by gender, age groups, geography (country, region, city).
*Technology*: user technology (browsers, language).
*E-commerce*: purchases, conversion rate, revenue (requires e-commerce setup in GA4).
The dashboard includes:
Multi-property filtering.
Download PDF versions of reports.
Date range and comparison.
Adding new pages and chart types.
Metrics and dimensions.
Styling.
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🔗 Important Links:
Porter Metrics Connectors: [https://portermetrics.com/en/connectors/](https://portermetrics.com/en/connectors/)
GA4 Dashboard Template: [https://portermetrics.com/en/dashboard-tem...](https://www.google.com/search?q=https://po...)
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⏱️ Key moments:
0:00 - GA4 connector for Looker Studio
0:55 - Free GA4 Dashboard Template
1:01 - GA4 KPIs (Events, Engagement, Acquisition)
2:48 - AI Traffic monitoring
4:21 - E-commerce data in GA4
5:13 - How to build a GA4 dashboard
9:15 - Final Dashboard Overview