Viral Marketing. Bright, fast, efficient, or how to make more money!
Maxim Perlin is a Russian public figure, journalist, producer, publisher, media expert. Managing Partner of the BlackLight Creative Communications Agency.
He is regularly published in the "Career and Business" section of Forbes magazine. Maxim reads the author's lectures on viral marketing at the Seliger forum, conferences at Moscow State University, the Higher School of Economics, State University of Management, Alexei Bokov’s School of Event Production.
We compared the work of classic advertising and viral marketing, talked about how marketing works today and why it is necessary to always stay in trend.
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