Psychological Tricks Marketers use to Influence Consumer Behavior and Trick you into buying More
#psychology #tricks companies use to get you to buy stuff #Angryfly
form facebook ads to tv commercials , you're constantly being bombarded by people trying to sell you stuff , these marketers may not be scientists , but they've mastered the art of using your psychology against you . By exploitin your vulnerability to different style of propaganda , companies can trick you into buying more stuff and paying more for it .
The decoy effect -
a company will include an additional price option just to make you think you're getting a deal .
ok so i'll show you how it works , so this is a small popcorn its cost's 30 rs and this is a large on 70 rs , which one will you go for ? most people will choses the smaller one , but if i add a medium one that will cost you 65 rs , now which one will you choses ??/ now in this case most people will chose larger one becasue they are getting a better deal . and this is what decoy effect is . , if you want to watch this same expiremtent doen in real you can type on youtube , the decoy effect , masalo efektas .
THe ellusion of scarcity -
people are more likely to desire thing if they seem like scare resources . in a classic study in 1975 , researchers showed 200 people two identical cookie jares , expect one had 10 cookies and the other had just tow . surprisingly , people rated the cookies in the empty jar as more valuable . the best example for this could be companies that have launced there product online and have dates fixed for itss sale and they have a limited stock . what do think ? is this seriouly limeted ? or they can't produce more ? the trut is they are creating a elllusion of scarcity so that there product is more valuable .
loss aversion -
ever wonders why companies offer free tial ? the reason likes back to the results form 1990 study conducted by noble winning psychologist and behavioral economist daniel kahneman and his colleagues . what the study showed was that people are more likely to at when they have something to lose , as opposed t gaining the same thing . That's why companines offer free trials , so coustomeres will want to keep subscribing after the trial period is over .
reciprocity -
As psychologist robert cialdini write in his book ' influence the psychology of persuasion . if someone does something fo r you you;re more likely to want to do something for them . simply put you scracth my back , i'll scrath yours .
cialdini has found that when a restaurant sever brings the check with one mint , people will tip 3persent higer than normal , and with two mints , they'll tip a wopping 20 persent more .
so think about next time you go out to eat . :P
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