Using Color Schemes for Your Brand - What Works and Why | The Journey
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0:14 Using color schemes for your brand
0:49 How many brand colors do you need?
1:14 Main brand color
1:25 Secondary brand color (dark and/or light accent)
1:34 Tertiary brand colors
1:44 Dark color (text)
1:56 Light color (background)
2:50 Brand personality
3:12 Color theory
4:20 Color scheme
5:12 Test colors for accessibility
5:28 Document your brand colors
It’s easy to choose the colors for your website when you already have a brand.
Just grab your brand colors and have at it!
However, if you’re a new business creating your brand colors from scratch, there are a few things you should do to ensure success.
How many brand colors do you need?
The general rule of thumb is five brand colors, but there are many sites that just have one main color. If you have time, choosing five colors is smart because it gives you more flexibility in all future design work.
Typical brand color breakdown
Main brand color
This is usually featured prominently in your logo. In fact, your entire logo might be this color.
Secondary brand color (dark accent and/or light accent)
This can be in a smaller placement on your logo. It can also be used as an accent color on your website — in the borders, text, links, etc.
Tertiary brand colors
This is optional. Sometimes brands want to have a lot of fun colors to choose from so they choose extras. These are added sparingly, to bring extra life to their pages.
Dark color (text)
Your main text color. Typically black or dark gray, but also could be blue, brown, etc.
Light color (background)
This is often the color of the website itself, or lightly shaded sections as you scroll down a long page. Typically white or a neutral shade of gray/tan.
How to choose brand colors
Brand personality
It might help to start by identifying your brand personality and think about what colors fit in with those personalities.
Color theory
Color can be your most powerful design element if you learn to use it effectively. Color theories create a logical structure for color and encompass an assembly of definitions, concepts, and design applications.
For these theories, consider three different parts: the color wheel, color harmony, and the context of how colors are used. Our society depicts basic moods, emotions, and feelings based on the rainbow spectrum. Be aware that each color is open to numerous interpretations based on individual interpretations and experiences. Additionally, consider certain cultural differences that may lead to skewed perceptions of your brand.
Color scheme
A color scheme is based on color theory. A color palette refers to the actual colors that you've chosen, based on your color scheme. Traditionally, there are a number of color combinations that are considered especially pleasing.
Just grab a notebook and jot down your thoughts as you dig into this process. Then after you’ve documented all your new color favorites, you can start applying them to your website. Be sure to follow your new plan for all the pages on your site. If you stay consistent, you’ll have a beautifully branded, professional website in no time!
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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