2021 Social Media Trend Predictions
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What a weird year. The creator ecosystem was tested by the global pandemic, new platforms rose up, older platforms shifted strategy and the entire world seemed to be on the brink of, well, something. You won’t get a Rewind video from YouTube this year, but you will get a discussion and analysis of what happened in 2020 marketing trends, and 2021 marketing strategies will either extend or break from the trends that dominated the past year.
0:00 What a year!
1:45 Google crashes
3:45 Reddit buys Dubsmash
5:50 Department of Justice goes after Google and Facebook
7:50 Creators growing in power
16:30 What kind of incentives will SNS create to keep creators focused on their platform?
19:40 YouTubes revenue share
22:20 Moving towards positive spaces
28:30 What is one thing that didn't happen in 2020 that you thought it would
32:00 2021 Marketing Trends
36:40 Live Stream Shopping in 2021?
39:45 Predictions for 2021
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