Using Google URL Builder for Church Communications
Find more resources for church communications here, http://bit.ly/1qoxRRU
It's important to track, not only information about who and when people arrive at your website but what they do and what type of behavior they exhibit while they are there. Google URL Builder helps you build links that will take your analytics one step further. With this tool you can learn:
What platform did a user come from? (email, social, mobile, etc.)
What ad, banner, link, etc. did they actually click on? (think, which of my posts was more effective)
How long did users who cam from EMAIL clicking on SPECIFIC AD spend on my website
What pages a user viewed when they came from an email link vs pages the user viewed when they came from Facebook. Same landing page, different behavior flow.
In this video, I demonstrate (for better or for worse) how I am dabbing into Google URL Builder in effort to have an elevated awareness to answer the question, "in regards to what I am doing, what is working and what is not? What is leading to signups and what is not? What is lending to newsletter opt-ins and what is not."