A Deep Conversation About Growing Up, Creativity, and Transformation with Zhenya Davydov ((SETTERS))

Опубликовано: 29 Июль 2026
на канале: Денис Лапшинов
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Descending into the shadows. In this conversation with Zhenya Davydov, co-founder of the agency (SETTERS), we highlight the aspects of his personality hidden behind the shadow of his creative success; what sources of inspiration Zhenya draws from and what insights he draws from them; what global goals and horizons for (SETTERS) can he articulate now?

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00:00 Descending into the shadows: talking with Zhenya Davydov about what drives even the strongest
0:40 What do we need to know about Zhenya's childhood to understand the whole picture of his life?
3:37 Who was the most significant adult for Zhenya before moving to the big city?
5:20 How does Denis find guests for this podcast?
6:00 "I realized that adults don't exist."
8:20 Is Zhenya an "adult" for his team?
9:34 Experience working with mentors – how are insights formed?
10:53 "A mentally healthy person can't be an entrepreneur"
13:18 Zhenya's personal hell – the Himalayas with a yogi in a cave
15:06 What problem did Zhenya seek out from a psychologist? What did this experience give him?
19:40 "I stopped being a snob"
21:47 In the morning, Zhenya hits a punching bag, and in the evening, he combines his talents
24:00 What role do video games play in Zhenya's life?
27:08 What truth about himself can't he share in the office, but can on Discord?
28:24 It's as if Zhenya has three characters within himself: a mentor, a warrior, and a trickster – how is the latter doing?
32:05 "Creativity is the ability to find patterns and successfully navigate them."
33:07 Denis's insight: it seems as if Zhenya's trickster and warrior aren't involved in business processes, but is that true?
34:11 "Setters' mission is to become synonymous with Russian creativity": did these words come from pain or from strength?
36:20 Setters' Horizon: When and how will they fully blossom?
38:09 Zhenya once described his MBA aspirations as the vanity of a country boy. Who is this guy, and what does he want to prove?
39:40 Skolkovo is not Harvard – does this discourage him when choosing an education?
40:20 How does Zhenya cope with envy of other entrepreneurs' success?
42:30 Has he ever bought expensive junk "for business," but really just to please himself?
44:55 Would Zhenya have sold Setters even for a lot of money?
47:15 What truth about Zhenya initially frightened him, but then made him stronger?
50:25 The larger the entrepreneur, the more esoteric he opens up to: how is Zhenya doing with this?
51:54 Does Zhenya have problems with logic?
53:07 Has Zhenya sacrificed his personal life for business?
55:00 The most difficult moment in business partnerships
57:11 How many times did Zhenya pretend he had everything under control?
59:10 When was the last time our hero was just Zhenya, without a team, roles, or tasks?
1:00:21 Has he learned to be happy just like that?
1:01:19 What does ChatGPT think of Zhenya?
1:02:30 Let's imagine that Zhenya is 40, Setters is already synonymous with Russian creativity, and a child asks why Zhenya works. What would he answer?