Powering up eCommerce topic clusters 🔍🔥🚀
How to get the most you of you topical clusters with intent based search 🔥🔍🚀
User intent is the reason that users search for a particular term or phrase. It's what makes someone type "buy blue sneakers" into Google instead of "buy sneakers." It's what makes someone type "best price on canvas shoes" instead of "canvas shoes."
The thing is, user intent isn't always obvious—even if we can guess at it. If a user searches for "canvas shoes," does that mean they're looking for the best price on canvas shoes? Or are they just curious about canvas shoes in general? Are they looking to buy a pair now, or just shop around for some inspiration?
In order to figure out what your customers want, you need to understand their intention behind their searches. Knowing their intentions will help you tailor your content so that it resonates with them more effectively and helps them find what they're looking for faster than ever before!
#ecommerce #seotips #seostrategy #marketing
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