Importance of Thumbnails
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In this video, Eric Worral of LoCo Ventures walks us through his own personal story about the importance of creating the best thumbnails for better reach.
Here are some of Eric's Youtube Channels - / mrfailureoptional - / @bizbud
Here is our new vidwheel Creator Network product that also comes up - https://vidwheel.com/creator-network
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LinkedIn - / vidwheel
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Transcript:
I had a blender video that did really well and reviewed a bunch of different blenders. It took off, it was getting like a couple thousand views a day during COVID, especially. And the thumbnail was decent, but it was just a typical thumbnail.
Like you see the blenders, you could see my face on screen and it says best ponders. So then I tried something else and it had to do with the opening scene of the video. And it was the fact that, you know, I talked about this blender, it break dances on the countertop because we can turn it on. It just shakes all over the place. So I put that into the thumbnail and tried it out and I just saw my click-through rate just plummet on those videos. Like it got cut in half and I was like, not a good idea. So then what I did is I actually took some screenshots from the. And there was a smoothie test I did. I know I live a very fascinating life, Neil.
And I tried like all these different blenders and I made smoothies and I poured them out on a plate and I took a chopstick and just kind of like a big continuous S, just kinda drew through the smoothie. And what it does is it allows you to see the texture and consistency of the smoothie and when I realized from doing that test is like some blenders just whipped it up, like crazy.
And some of them gave you this really nice texture and you can see it very easily. But what I ended up doing is I changed that thumbnail again. And I put the bad kind of smoothie test. You know, if you can picture a plate with smoothie on it all whipped up and then a good one. And then I just put a red X in the corner of the bad one and a green check mark and the good one and just put smoothie chest at the top.
So now what happens is somebody on YouTube, they happened to be searching blender. My video gets served to them. But the thumbnail is really what grabs them. They're like, huh? Like what is that? Cause who knows what a smoothie test is? Most people don't, I didn't until I researched it. So I've been increasing my views after the fact of making the video just by kind of doing tests and tweaks on the thumbnails and trying to create a kind of a teaser of what somebody is about to consume for the video.
Instagram - / vidwheel