Real Talk: IOS14 And Impact On Facebook Ads
I'm sick of hearing bullshit on this. There's no magic setting that will improve performance.
00:00 Starting
01:57 Fundamentals of Advertising Have Not Changed
03:57 Conversion API vs Pixel
06:26 Yea Retargeting Audiences Are Sucking
07:19 Best Performing Audiences Are Large And Broad
07:50 Costs Are Increasing
09:03 FB Has Realized They Can Increase Costs and Marketers Will Keep Spending