Do you want to know how to split test a landing page? Our landing pages are made using Unbounce for affiliate marketing A/B testing. If you are ready to do some serious CRO (conversion rate optimization), then there are a few landing page elements you will need to A/B split test.
Landing Page Elements You Should Be Split Testing:
• Headline
• Layout, Style, Color Theme
• Button, CTA
• Engaging Questions
The first thing most visitors see on a landing page is the headline. If you only do one split test, I highly recommend you optimize your landing page headline (H1).
Watch the video for details on creating five headlines to uncover the headline which most moves the needle for your landing page split test.
You can also give the visitor a few buttons, questions, or options so that it creates engagement, which is critical to keep them participating with your funnel or affiliate offer. The questions are rhetorical, really.
Another very popular split test element is the button and the call-to-action phrase of that button.
Finally, you can have a solid headline and CTA, but the visitor might not like the layout, theme, or style very much. A simple re-arrangement of the layout or change in color theme or overall style can bump your landing page split test results from 30% up to 45%, which directly translates to higher sales!
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0:00 Start
03:25 using Unbounce
04:24 landing page example
05:00 cold traffic headline
08:54 old landing page breakdown
10:25 engaging questions
11:16 style/layout
12:55 button/CTA
13:55 extra learning resources
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