The Retention Factor: Why Your Audience's Attention Matters More Than You Think
Recently, I polled my subscribers by asking them the question, what's your typical audience retention rate of your YouTube videos? 49% of my subscribers said they get a 30% audience retention rate, 30% said they get 20% or less, and 11% said they get 50%.
Audience retention on YouTube refers to the percentage of video viewers watch before they leave the video. A high audience retention means that viewers find the content engaging and valuable. Later, I'll talk about what is a good audience retention rate on YouTube.
Here are 5 benefits of maintaining a high audience retention rate on YouTube.
Improve video performance
YouTube says "you can increase the chance of YouTube suggesting your content by increasing your clickthrough rate and your video watch time". That means if you keep viewers watching your video all the way through, there's a high probability your video will be recommended on YouTube, resulting in more traffic.
Better engagement.
When viewers are engaged with your content, they're more likely to comment, share your videos and subscribe to your channel.
Read about the other benefits of high audience retention on my blog at:
https://www.drostdesigns.com/how-much...