We've Become So Data Delusional.
We've become so data-focused that we believe everything is measurable and happens quickly.🤓
However, this isn't reality.
There are instances where you can obtain solid data.
For example, we have a partnership with BYU and their PhD data analytics teams, who are incredible.
One client, after conducting statistical inference analysis,
discovered that their website traffic increased seven days after each social media post.
This finding was surprising as it wasn't immediate.
Even without diving into such granular details,
we can agree that the big picture remains unchanged.
This is one reason I appreciate B2B; it feels like the Wild West in terms of marketing and sales.
If you're not adapting to this shift, you'll experience challenges like longer sales cycles and difficulties in closing deals.
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Shama Hyder is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.
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►Connect with Shama
Facebook: / shamahyderpage
Twitter: / shama
Instagram: / shamahyder
LinkedIn: / shamahyder
Personal website: https://shamahyder.com/
Company website: https://zenmedia.com/