Shopify Store Insights with a Shopify Expert | wyd rn
Some insights YOU can steal for your Shopify store or subscription biz from a Shopify expert.
𝗡𝗶𝗰𝗵𝗲 𝗗𝗼𝘄𝗻 𝗼𝗿 𝗗𝗶𝗲 - Jay’s new #Shopify1Percent podcast proves it: broad content loses listeners, and broad businesses lose customers. Stop trying to serve everyone—focus ONLY on your Shopify tribe. Controversial take? Generalist e-commerce is dead in 2025. Pick a lane or get run over.
𝗔𝗜 𝗜𝘀𝗻’𝘁 𝗬𝗼𝘂𝗿 𝗦𝗮𝘃𝗶𝗼𝗿 (𝗬𝗲𝘁) - Jay sees AI shopping assistants taking off, but here’s the kicker: if you’re banking on AI to magically fix your store, you’re in for a surprise. It’s a tool, not a strategy. Use it to cut friction (think instant product finds), but don’t let it shop for your soul—customers still crave human connection.
𝗔𝗽𝗽 𝗖𝗹𝗶𝗽𝘀 - 𝗬𝗼𝘂𝗿 𝗙𝗮𝗻𝗰𝘆 𝗠𝗼𝗯𝗶𝗹𝗲 𝗦𝗶𝘁𝗲 - Forget pouring cash into mobile optimization. Jay dropped this gem: app clips (native app experiences, no download) are slashing ad costs by 60-70% and boosting conversions. Mobile sites are yesterday’s news—controversial? Maybe, but the data’s screaming it.
Full episode’s a goldmine—Jay’s been in e-commerce since ’98, so he’s not guessing. What’s your take? Is niching down overrated? Is AI overhyped?