A Century of Graphic Design History Told in 20 Minutes

Опубликовано: 12 Май 2026
на канале: Alexey Romashin
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This is a fragment of a lecture given to design students at the St. Petersburg Polytechnic University in the Department of Graphic Design. In it, I talk about three cultural and aesthetic revolutions that have occurred in the field of graphic design over the past 100 years and what conclusions we, modern designers, should draw from this whole confusing but fascinating story.
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00:00 - Introduction
00:50 - Early modernism of the 20s
01:15 - Vkhutemas and Bauhaus
01:50 - On the role of Malevich in the development of the profession
03:00 - Space of form
03:55 - Aesthetic values ​​of the 19th century
04:40 - What the modernists abandoned
06:35 - Swiss international style
08:30 - Design in the USSR
11:50 - On the grid and modular design
13:50 - On the "emptiness" in Swiss design
15:42 - Postmodernism. Prerequisites for its emergence
18:00 - Design's departure from communicativeness in the 2000s
19:10 - In search of a reasonable middle ground

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