How to Set Up UTM Parameters and Track Them in GA4
In this video, I walk you through what UTM parameters are, how to create them using Google's free Campaign URL Builder, and where to find the data inside Google Analytics 4.
If you are running any kind of paid or organic marketing for your business, getting this set up will give you a much clearer picture of where your website traffic and conversions are coming from.
Google Campaign URL Builder: https://ga-dev-tools.google/campaign-...