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What will become obvious to everyone in advertising in 2027, but only a few are talking about it yet?
In the new issue of #CaratMediaMatters, Alina Borodiy, Senior Industry Manager at Google, talks about how AI is already changing search, performance, and the work of marketers – and what brands should do now.
About AI, GEO, YouTube, the future of the click, and the next big trend in advertising.
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