The chaotic secret behind Unnecessary Inventions | Full Frame: Creators
Matty Benedetto is the creator behind @UnnecessaryInventions who has amassed millions of followers across just about every social media network. These inventions are what Matty describes as unique solves to first world problems, and they range from a pair of glasses with built-in sponges that soak up tears to a funnel that catches falling ingredients from a burrito and neatly sorts it into a taco below. It’s these unique solves that have kept folks returning again and again to Matty’s video content for that last five years. In this first episode of my new video series, Full Frame: Creators, that profiles internet creators I spend a whole day with Matty to figure out how he makes his inventions and how he makes a living from posting about them. #Creator #Inventions
0:00 Who is Matty Benedetto?
1:00 The Unnecessary Inventions Studio
1:30 How Matty got started
2:20 How Matty makes revenue
3:50 BTS of the creative process
5:40 BTS of the publishing process
6:53 The most interesting part of the process!
7:51 What’s next for Unnecessary Inventions
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