Maximize Q4 Holiday Sales with Microsoft’s Expert Tips | PPC Town Hall 100
Get your Q4 holiday campaigns ready with Microsoft’s top tips.
Join Joe Dries from Microsoft as he dives into key shopping strategies, including early preparation, AI-driven targeting, and leveraging first-party data to connect with holiday shoppers.
Discover how to optimize your ad spend and reach high-value audiences for a successful holiday season.
Takeaways:
Early Preparation is Key: Consumer shopping habits are shifting earlier, with many starting to shop as soon as September. Brands should have strategies and campaigns ready well before peak shopping days.
Leverage AI for Better Targeting: Microsoft's generative AI capabilities help advertisers refine audience targeting, focusing on users who demonstrate real interest, which improves ad relevance and click-through rates.
Prioritize Profitability: For e-commerce campaigns, advertisers should consider profit-driven metrics like bid-to-profitability rather than solely focusing on ROAS, helping to maximize returns on high-margin items.
Use First-Party Data: Leveraging first-party data, such as customer lists and purchase behaviors, allows advertisers to create targeted, high-value audience segments and extend reach effectively across Microsoft's platform.
Optimize with Microsoft’s Identity Graph: By tapping into Microsoft's unique identity graph, advertisers can reach an unduplicated, high-intent audience across platforms like the Microsoft Audience Network and Connected TV.
Follow Joe on LinkedIn: / joedries
Follow Fred on LinkedIn: / frederickvallaeys
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