Firestarters Ep. 6: Tom Morton, Chief Strategy Officer, R/GA
In this episode of Google Firestarters, moderator Neil Perkin talks to Tom Morton, CSO at R/GA about the future of marketing and planning, and about how good strategy involves assembling truths to create advantage, getting in early to solve problems, and about how 'the revolution doesn't care about your content calendar'. Tom also discusses why brand strategy has never been more important and why brand should be an essential lens for experience, interaction, and communication design.
Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google.
Think with Google Firestarters is commissioned by Think with Google. At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along!
Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: https://goo.gle/firestarterspod