Cohort Analysis in Tableau with Kirill Eremenko
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Cohort Analysis involves the analysis of a subset of users rather than all users as one unit. It breaks them into related groups that share common characteristics or experiences for deeper analysis.
More importantly, it allows businesses to ask more specific, targeted questions, and make more informed business decisions.
Cohort Analysis can prove useful for a number of analytics use cases, including, but not limited to:
Improving retention and reducing customer churn,
Separating growth trends from user engagement,
Exploring patient outcomes in healthcare, and more!
Without it, businesses may experience difficulties in understanding the lifecycle that each customer/patient/user goes through over a period of time.
Resources:
Cohort Analysis Dataset - https://dsl-platform.s3-us-east-2.ama...
Cohort Analysis Homework Challenge - https://dsl-platform.s3-us-east-2.ama...