How to Vet Expired Domains in iGaming with Craig Campbell | The Squared Table
Expired domains are one of the most persistent strategies in iGaming SEO, but the way most operators evaluate them before buying is where the money gets lost.
In this episode of The Squared Table, we welcome Craig Campbell for the second time, to discuss why expired domains keep working in iGaming even when the topical connection between the old site and the new one makes no logical sense, and what the right evaluation process looks like before you spend money on one.
Craig explains why DR is often a misleading number that doesn't reflect what Google actually sees, and covers the checks most operators skip: spotting a domain whose authority has already been drained through a previous redirect, knowing why a domain sitting idle for too long is likely already reset by Google even if Ahrefs still shows a strong DR, and why no marketplace is doing that due diligence for you.
The conversation also draws a clear line between the offshore operators running short-window campaigns and the longer-term brands thinking about footprints and risk, and closes with a grounding point about what your competitors are actually spending on compared to what most teams budget for link building.
Host: Victor Julio Coupé
Episode Topic
00:00 Introduction
00:54 Why expired domains still work in iGaming
03:00 Why topical relevance works differently in iGaming
04:15 Offshore operators vs long-term brands
07:00 Using expired domains without exposing the main brand
07:30 What to check before buying an expired domain
08:00 Why DR is not enough
08:45 Checking redirect history with the Wayback Machine
09:45 When a domain has been dead for too long
11:00 Due diligence before buying a domain
11:30 What a natural backlink profile looks like in iGaming
13:00 What competitors are really spending on
13:37 Outro
Connect with Craig
LinkedIn: / craigcampbell0302
Website: https://www.craigcampbellseo.com/
Youtube: / @craigcampbellseouk
Connect with Kensho Media
Website: https://www.kenshomedia.com/
Instagram: / kenshomediaseo
YouTube: / @kenshomediaseo
LinkedIn: / kenshomedia
#iGaming #SEO #expireddomains