SOHO House wanted to further engage Halloween guests in their interactive haunted house. We wanted to elevate SOHO’s original photobooth concept by revealing a surprise in the final product. We encouraged guests to pose for a family portrait at the photobooth dinner table and took a photo. But upon delivery of the stills a few minutes later, guests were treated to a surprise - the grisly family from the haunted house ghostly appeared in the image right alongside them.