"Ugly" Content Vs Polished Content
Sometimes "ugly" content can outperform polished perfection.
This week's guest, Jakub Rudnik, Head of SEO at Softr, shares a perfect example of this.
It was about a TikTok video recorded with a phone camera and pointed at a desktop screen.
Quality? Not the most high-tech.
But here's the sauce: It got 1.6 million views.
It told the right story. It resonated and generated tons of signups.
Optimized for the platform? ✅
Reached the right audience? ✅
Did its job? YES!
Sometimes, the message matters more than the medium.
Do you have any “ugly” content successes, share them with us 👇